To investigate the demand for 5G in Germany, we applied the Van Westendorp Method (VWM) to measure willingness to pay (WTP) and price sensitivity (N = 504). The results show that more than half already own a 5G smartphone and these customers are less price sensitive. The accepted price range for the monthly 5G surcharge ranges between 10.00 and 15.40 Euros. Two thirds want more transparency in 5G pricing, while price is the most crucial factor (4.2/5.0), followed by data volume (4.1/5.0) and network operator/coverage (4.0/5.0). The results are particularly interesting for providers as the target group for 5G is quite diverse.

为了调查德国对 5G 的需求，我们应用范韦斯滕多普法 (VWM) 来衡量支付意愿 (WTP) 和价格敏感性 ( N  = 504)。结果显示，超过一半的人已经拥有 5G 智能手机，并且这些客户对价格不太敏感。每月 5G 附加费可接受的价格范围为 10.00 至 15.40 欧元。三分之二的人希望 5G 定价更加透明，而价格是最关键的因素 (4.2/5.0)，其次是数据量 (4.1/5.0) 和网络运营商/覆盖范围 (4.0/5.0)。由于 5G 的目标群体相当多样化，因此结果对于提供商来说特别有趣。