Digital platforms have grown rapidly by facilitating connections among users to exchange products, services, or information. However, very few platforms have a truly global footprint given that factors such as competition, imitation, innovation, and cultural and political barriers hamper a digital platform's international growth path. The geographical scope of network effects plays a crucial role in this process, impacting users at various levels from the local to the global. We model the dynamics of international platform competition and predict its outcomes in terms of global potential market percentage through a simulation of the international growth of a two-sided platform in competition with two follower platforms in different locations (home/abroad) and different internationalization strategies (gradual/accelerated), and operating under different network effects (local/global). The model contemplates different delays in the launching of the rival platforms and different degrees of innovation (improvement) in comparison with the original platform.

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如果可以的话来找我：数字平台国际化的模拟模型

数字平台通过促进用户之间的联系以交换产品、服务或信息而迅速发展。然而，由于竞争、模仿、创新以及文化和政治障碍等因素阻碍了数字平台的国际增长道路，很少有平台能够真正覆盖全球。网络效应的地理范围在此过程中发挥着至关重要的作用，影响着从本地到全球各个层面的用户。我们模拟国际平台竞争的动态，并通过模拟双边平台的国际增长与不同地点（国内/国外）的两个追随者平台的竞争和不同的国际化策略来预测其全球潜在市场百分比的结果（渐进/加速），并在不同的网络效应（本地/全球）下运行。该模型考虑了竞争对手平台的推出不同程度的延迟以及与原始平台相比不同程度的创新（改进）。