Non-fungible tokens (NFTs), unique digital assets on a blockchain that can represent ownership of digital or physical items, are potentially ground-breaking in their capacity for transforming the sustainability of supply chains. This paper explores and discusses how NFTs, analysed through the lens of the Technology Organisation Environment (TOE) framework, can drive supply chain sustainability and overcome the barriers to Blockchain Technology (BCT) adoption. We elucidate the unique value proposition of NFTs and explore the potential of ‘phygital products’ for linking digital NFTs to physical goods. Based on the existing literature and a review of real-world case studies, we propose that NFTs can (1) incentivise supply chain stakeholders to engage in more sustainable practices; (2) enhance customer willingness to pay for sustainable products; (3) provide anti-counterfeit measures; (4) support circular business model growth. A sustainable 'Mint-to-Order' production strategy starting with the creation (minting) of an NFT is proposed based on a synthesis of the findings. The use of NFTs has significant implications for both digital and physical product offerings and sustainable supply chain management (SSCM) practice making a compelling case for adoption. This paper is one of the first to explore the potential of using NFTs to drive sustainability in supply chains forming an essential component of a metaverse nexus and delineating a future research agenda.

不可替代代币（NFT）是区块链上的独特数字资产，可以代表数字或实物物品的所有权，在改变供应链可持续性方面具有潜在的突破性能力。本文探讨并讨论了通过技术组织环境 (TOE) 框架进行分析的 NFT 如何推动供应链的可持续性并克服区块链技术 (BCT) 采用的障碍。我们阐明 NFT 的独特价值主张，并探索“物理产品”将数字 NFT 与实物商品联系起来的潜力。基于现有文献和对现实世界案例研究的回顾，我们建议 NFT 可以（1）激励供应链利益相关者参与更可持续的实践；（2）增强顾客对可持续产品的支付意愿；（三）提供防伪措施；(4)支持循环商业模式增长。基于对研究结果的综合，提出了一种可持续的“按订单铸造”生产策略，从 NFT 的创建（铸造）开始。NFT 的使用对数字和实体产品以及可持续供应链管理 (SSCM) 实践都具有重大影响，为采用提供了令人信服的理由。本文是最早探讨使用 NFT 推动供应链可持续性的潜力的论文之一，该论文构成了元宇宙关系的重要组成部分，并描绘了未来的研究议程。