Brands selling consumer products are known to strategically use a distinct and consistent style or design language across their portfolios, in order to communicate their brand identities and differ...

中文翻译：

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通过品牌风格进行竞争：解释产品设计中风格策略的系统方法

众所周知，销售消费品的品牌会在其产品组合中战略性地使用独特且一致的风格或设计语言，以传达其品牌身份和差异化...