Investigating top-down and bottom-up strategic alignment of event leveraging outcomes: the case of the 2021 UCI Road World Championships,European Sport Management Quarterly

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Investigating top-down and bottom-up strategic alignment of event leveraging outcomes: the case of the 2021 UCI Road World Championships
European Sport Management Quarterly ( IF 3.6 ) Pub Date : 2024-01-04 , DOI: 10.1080/16184742.2023.2298431
Georgia Teare ₁ , Jordan T. Bakhsh ₂ , Kerri L. Bodin ₃ , Kobe Helsen ₄ , Marijke Taks _{3,

4} , Jeroen Scheerder ₄

Affiliation

It is generally agreed upon that deliberate planning is needed to achieve pre-determined positive outcomes from sport events (i.e. event leveraging). There is less consensus around the specific str...

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