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Charity running event for homelessness: the framing effects on prosocial behavioral intentions
European Sport Management Quarterly ( IF 3.6 ) Pub Date : 2024-01-04 , DOI: 10.1080/16184742.2023.2295444
Erica Donlinting 1 , Yong Jae Ko 1 , Jinwoo Ahn 2 , Joon Sung Lee 3 , Dan Connaughton 1
Affiliation  

What are differential framing effects of promotional messages on participants’ prosocial behavioral intentions in the context of charity running events? Do content richness and plight information p...

中文翻译:

无家可归者慈善跑步活动:对亲社会行为意图的框架效应

在慈善跑步活动中,促销信息对参与者的亲社会行为意图有何不同的框架效应?内容丰富度和困境信息做...
更新日期:2024-01-05
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