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The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-01-02 , DOI: 10.1080/00913367.2023.2288828 Judith Fletcher-Brown 1 , Karen Middleton 1 , Helen Thompson-Whiteside 1 , Sarah Turnbull 1 , Annamaria Tuan 2 , Linda D. Hollebeek 3, 4, 5, 6, 7
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-01-02 , DOI: 10.1080/00913367.2023.2288828 Judith Fletcher-Brown 1 , Karen Middleton 1 , Helen Thompson-Whiteside 1 , Sarah Turnbull 1 , Annamaria Tuan 2 , Linda D. Hollebeek 3, 4, 5, 6, 7
Affiliation
Transformative advertising research (TAR) suggests examining advertising’s transformational possibilities via the interactions between institutional actors at each marketing level to gauge its effe...
中文翻译：
消费者言语行为在品牌行动中的作用：变革性广告视角
变革性广告研究（TAR）建议通过每个营销层面的机构参与者之间的互动来检查广告的变革可能性，以衡量其效果...
更新日期：2024-01-02
中文翻译：
消费者言语行为在品牌行动中的作用：变革性广告视角
变革性广告研究（TAR）建议通过每个营销层面的机构参与者之间的互动来检查广告的变革可能性，以衡量其效果...
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