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Promoting sport organisations inclusivity initiatives: tailored message frames and audience selection to drive change and attitude towards team
Sport Management Review ( IF 3.7 ) Pub Date : 2023-12-28 , DOI: 10.1080/14413523.2023.2297472
Rory Mulcahy 1 , David Fleischman 1 , Peter English 1 , Emma Florence 1 , Retha Scheepers 1 , Malin Sofia Roennberg 1
Affiliation  

Sporting organisations are increasingly marketing their LGBTQI+ initiatives. However, limited research provides insights and guidance on how to effectively communicate these initiatives to improve ...

中文翻译:


促进体育组织的包容性举措:量身定制的消息框架和受众选择,以推动变革和对团队的态度



体育组织越来越多地营销其 LGBTQI+ 举措。然而,有限的研究提供了关于如何有效传达这些举措以改善......的见解和指导。
更新日期:2023-12-28
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