Brand-to-brand help on social media is an unexplored branding strategy and a novel corporate social responsibility (CSR) behavior. The research is based on the framework of communion and agency, wh...

中文翻译：

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向竞争对手伸出援手：社交媒体上的品牌间帮助如何影响消费者评价


社交媒体上的品牌对品牌帮助是一种未经探索的品牌战略，也是一种新颖的企业社会责任（CSR）行为。该研究基于交流和代理的框架，...