Goerzen et al. (J Int Bus Stud 44:427–450, 2013) became influential because it generated a broader view of the international business (IB) domain. The paper broke new ground by going beyond the country and regional levels to analyze MNE location choices, a novel approach that revealed the importance of global cities. The original argument suggested that global connectedness, cosmopolitanism, and advanced producer services mitigated the liability of foreignness, thereby highlighting the complexity of MNE location decisions. It also drew attention to the need for IB research to take a more nuanced view of MNE behavior. Developments since 2013, however, have rendered a very different world. Our goal in this commentary, therefore, is to challenge the IB community to think more deeply about the future of global cities specifically and about IB more generally. We do this by re-evaluating the role of cities as micro-locations against the emergence of megatrends that are shaping our future, including demographic shift and an increase in social awareness, the changing natural environment and an increase in sustainability concerns, and the rise in capability and application of digital technologies. We conclude by suggesting that IB research must connect more deeply with interdisciplinary theories and methodologies to produce generative IB research.

戈尔岑等人。 （J Int Bus Stud 44:427–450, 2013）之所以具有影响力，是因为它产生了对国际商业（IB）领域更广泛的视野。该论文突破了国家和地区层面来分析跨国企业的选址，这是一种揭示全球城市重要性的新颖方法。最初的论点认为，全球连通性、世界主义和先进的生产性服务业减轻了外来性的责任，从而凸显了跨国企业选址决策的复杂性。它还提请人们注意IB研究需要对跨国公司的行为采取更细致的看法。然而，自 2013 年以来的事态发展呈现出一个截然不同的世界。因此，我们这篇评论的目标是挑战 IB 社区，让他们更深入地思考全球城市的未来，特别是更广泛地思考 IB。我们通过重新评估城市作为微观地点的作用来实现这一目标，以应对正在塑造我们未来的大趋势的出现，包括人口变化和社会意识的提高、自然环境的变化和可持续性问题的增加，以及人口的增长。数字技术的能力和应用。最后，我们建议 IB 研究必须与跨学科理论和方法更深入地联系起来，以产生生成式 IB 研究。