Purpose

The global organic market is expanding, and India is in an advantageous position with the highest number of organic producers worldwide. Although many articles have been published on the value chain of organic products from India, no significant studies were found related to the value chain analysis of organic pineapple. This study aims to know the various aspects of the organic pineapple value chain, i.e. network structure, value addition at various stages of chain actors, value chain upgradation and governance structure.

Design/methodology/approach

The study is explorative in nature, and primary data from various actors involved in the chain is collected and analyzed. Primary data through a structured schedule and interviews are collected from farmers and traders. A multistage sampling plan has been adopted. A sample of 75 farmers was randomly selected from the study area. For traders, snowball sampling is used due to the nonavailability of the sampling frame. A total of 10 commission agents, 10 wholesalers and 20 retailers were thus selected for the study. For objectives 1 and 4, descriptive statistics are used. For objective 2, a modified formula described by (Murthy et al., 2007) is used to calculate farmer’s net price and marketing margin. For objective 3, Garrett’s ranking technique is used to identify various constraints in upgrading the organic pineapple value chain in Assam.

Findings

This study shows that the value chain of organic pineapple is in the initial stage and proper value addition is required to have a complete regulated value chain. Six marketing channel is identified, and products are sold through farmer producer company only in case of export and trade with distant buyers. The marketing efficiency for channels II and III is 1.69 and 0.99, respectively. The degree of value addition for channel II in the hands of the commission agent, wholesaler and retailer is 11.65%, 4.56% and 12.60%, respectively. In the various constraints in upgrading the value chain, farmers rank “policy support” as a major constraint. In the governance structure, trade with distant traders and exports is done formally and through written contracts.

Research limitations/implications

The study performs value chain analysis of organic pineapple in Cachar district of Assam, India for the year January 2022–January 2023. Future studies are encouraged related to various aspects of the supply chain and value chain of organic pineapple from various northeastern states of India and other states.

Practical implications

The study will help policymakers and key actors to know the existing chain and frame a well-coordinated and regulated value chain.

Originality/value

This study is one of the first study to explore the value chain of organic pineapple of Cachar district of Assam, India. Implementation of these findings can help various actors to strengthen the existing value chain.

中文翻译：

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探索印度阿萨姆邦有机菠萝的价值链

目的

全球有机市场正在扩大，印度处于有利地位，拥有全球最多的有机生产商。尽管已经发表了许多关于印度有机产品价值链的文章，但没有发现与有机菠萝价值链分析相关的重要研究。本研究旨在了解有机菠萝价值链的各个方面，即网络结构、链参与者各个阶段的增值、价值链升级和治理结构。

设计/方法论/途径

该研究本质上是探索性的，收集并分析了链条中涉及的各个参与者的主要数据。通过结构化时间表和访谈从农民和贸易商处收集主要数据。采用了多阶段抽样计划。从研究区随机抽取了 75 名农民作为样本。对于交易者来说，由于没有抽样框，所以使用滚雪球抽样。因此，总共选择了 10 家佣金代理商、10 家批发商和 20 家零售商进行研究。对于目标 1 和 4，使用描述性统计。对于目标 2，使用（Murthy等人，2007）描述的修改公式来计算农民的净价和营销利润。对于目标 3，Garrett 的排名技术用于识别升级阿萨姆邦有机菠萝价值链的各种限制。

发现

本研究表明，有机菠萝的价值链处于初级阶段，需要适当的增值才能拥有完整的、规范的价值链。确定了六种营销渠道，只有在出口和与远方买家进行贸易的情况下，产品才通过农民生产公司销售。渠道II和III的营销效率分别为1.69和0.99。渠道二在佣金代理商、批发商和零售商手中的增值程度分别为11.65%、4.56%和12.60%。在价值链升级的种种制约中，农户将“政策支持”列为一大制约因素。在治理结构中，与远方贸易商的贸易和出口是通过书面合同正式进行的。

研究局限性/影响

该研究对 2022 年 1 月至 2023 年 1 月印度阿萨姆邦 Cachar 地区的有机菠萝进行了价值链分析。鼓励未来对来自印度东北部各州和地区的有机菠萝的供应链和价值链的各个方面进行研究。其他州。

实际影响

该研究将帮助政策制定者和关键参与者了解现有的价值链，并构建一个协调良好、监管良好的价值链。

原创性/价值

这项研究是探索印度阿萨姆邦恰查尔地区有机菠萝价值链的首批研究之一。这些发现的实施可以帮助各个参与者加强现有的价值链。