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Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level
Journal of Management Information Systems ( IF 5.9 ) Pub Date : 2023-12-11 , DOI: 10.1080/07421222.2023.2267313
Yoonseock Son 1 , Wonseok Oh 2
Affiliation  

Although digitalization is a prevalent strategy in reward programs, a minimal amount is known regarding the relationship between reward app usage and reward redemption behaviors. The enhanced avail...

中文翻译:

忠诚度数字化:移动技术对奖励兑换和参与水平的影响

尽管数字化是奖励计划中的一种普遍策略,但关于奖励应用程序使用与奖励兑换行为之间的关系,人们所知甚少。增强的效用...
更新日期:2023-12-11
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