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Looking Up or Down? The Effects of Camera Angle on Evaluations of Anthropomorphized Products in Advertisements
Journal of Advertising ( IF 5.4 ) Pub Date : 2023-12-12 , DOI: 10.1080/00913367.2023.2282998 Changchun Xuan 1 , Rui Chen 1 , Shengdong Lin 2 , Hanyun Huang 1
Journal of Advertising ( IF 5.4 ) Pub Date : 2023-12-12 , DOI: 10.1080/00913367.2023.2282998 Changchun Xuan 1 , Rui Chen 1 , Shengdong Lin 2 , Hanyun Huang 1
Affiliation
Advertisements make use of specific camera angles when they portray products. In this study, the results of four experiments, including one field experiment, revealed that camera angles convey dive...
中文翻译：
向上看还是向下看？拍摄角度对广告拟人化产品评价的影响
广告在描绘产品时会使用特定的摄像机角度。在这项研究中，四项实验（包括一项现场实验）的结果表明，摄像机角度传达了潜水......
更新日期：2023-12-12
中文翻译：
向上看还是向下看？拍摄角度对广告拟人化产品评价的影响
广告在描绘产品时会使用特定的摄像机角度。在这项研究中，四项实验（包括一项现场实验）的结果表明，摄像机角度传达了潜水......
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