Is It Greenwashing? Environmental Compensation Claims in Advertising, Perceived Greenwashing, Political Consumerism, and Brand Outcomes,Journal of Advertising

当前位置： X-MOL 学术 › Journal of Advertising › 论文详情

Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)

Is It Greenwashing? Environmental Compensation Claims in Advertising, Perceived Greenwashing, Political Consumerism, and Brand Outcomes
Journal of Advertising ( IF 5.4 ) Pub Date : 2023-11-27 , DOI: 10.1080/00913367.2023.2268718
Ariadne Neureiter ₁ , Marlis Stubenvoll ₁ , Jörg Matthes ₁

Affiliation

Companies increasingly employ environmental compensation claims in their advertisements. This practice, however, has been criticized as being a form of greenwashing. In two studies, we examined ass...

中文翻译：