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A dual account of how excitement impacts risk-taking: Evidence from the National Hockey League’s 50-50 raffle
Sport Management Review ( IF 3.7 ) Pub Date : 2023-11-16 , DOI: 10.1080/14413523.2023.2276442
Alexander Davidson 1 , Matthew D. Meng 2 , Scott Tainsky 3 , Mitchell C. Olsen 4
Affiliation  

The current research seeks to explain the motivation to participate in risk-taking activities as a function of game-related dynamics. We examine the role of excitement in predicting purchase behavi...

中文翻译:

关于兴奋如何影响冒险行为的双重解释:来自国家冰球联盟 50-50 抽奖的证据

当前的研究试图将参与冒险活动的动机解释为游戏相关动态的函数。我们研究了兴奋在预测购买行为中的作用......
更新日期:2023-11-16
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