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Yes, I Will Say Something: How Humor Influences Intention to Intervene and How Social Marketing Can Help!
Journal of Advertising ( IF 5.4 ) Pub Date : 2023-11-20 , DOI: 10.1080/00913367.2023.2268682
Janine L. Williams 1 , Ann-Marie Kennedy 2 , Nicholas Ashill 1
Affiliation  

Problematic and risky behaviors such as drunk driving, drug taking, and binge drinking are often undertaken in social situations where a bystander could intervene. To date, research has examined ne...

中文翻译:


是的,我会说一些话:幽默如何影响干预意图以及社交营销如何提供帮助!



醉酒驾驶、吸毒和酗酒等有问题和危险的行为通常发生在旁观者可以干预的社交场合。迄今为止,研究已经检验了新...
更新日期:2023-11-20
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