Effect of online review comment recency on information processing: interaction between overall and recently posted individual ratings,Journal of Hospitality Marketing & Management

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Effect of online review comment recency on information processing: interaction between overall and recently posted individual ratings
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2023-11-18 , DOI: 10.1080/19368623.2023.2279166
Seunghun Shin ₁ , Zheng Xiang ₂

Affiliation

This study aimed to examine the context-specific effect of online review recency on the processing of a review by tourists. It compared how tourists process the rating of a recently posted review, ...

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