Although scholars have explored how memorable tourism experiences affect tourists' behaviour, little research has considered the role of tourism memory from an autobiographical memory phenomenology perspective—particularly negative tourism memories. By combining the notion of mental time travel with the constructive episodic simulation hypothesis, this research proposes a theoretical framework describing the effects of positive and negative tourism memories on revisit intention through episodic future thinking. A questionnaire survey and two experiments jointly revealed that tourists' revisit intentions were stronger when memories of previous visits were positive. Episodic future thinking partly mediated the association between tourism memory valence and revisit intention. Moreover, positive external information could strengthen the effect of episodic future thinking on this intention. Results offer practical guidance on harnessing tourism memory to improve destinations' competitiveness.

尽管学者们已经探讨了难忘的旅游经历如何影响游客的行为，但很少有研究从自传记忆现象学的角度考虑旅游记忆的作用，特别是负面旅游记忆。通过将心理时间旅行的概念与建设性情景模拟假设相结合，本研究提出了一个理论框架，描述积极和消极的旅游记忆通过情景未来思维对重游意图的影响。问卷调查和两项实验联合表明，当游客对以前的访问记忆积极时，重游意愿更强。情景未来思维在一定程度上调节了旅游记忆效价与重游意向之间的关联。此外，积极的外部信息可以加强未来情景思维对这一意图的影响。研究结果为利用旅游记忆提高目的地竞争力提供了实用指导。