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From screen to service: how corporate social responsibility messages on social media shape hotel consumer advocacy
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2023-11-12 , DOI: 10.1080/19368623.2023.2271448
Naveed Ahmad 1 , Aqeel Ahmad 2 , Anna Lewandowska 3 , Heesup Han 4
Affiliation  

This research attempts to investigate corporate social responsibility (CSR) and consumers’ advocacy behavior (CAB) association in the hotel services sector of a developing economy. Furthermore, thi...

中文翻译:

从屏幕到服务:社交媒体上的企业社会责任信息如何影响酒店消费者的宣传

本研究试图调查发展中经济体酒店服务行业的企业社会责任(CSR)和消费者倡导行为(CAB)关联。此外,这...
更新日期:2023-11-12
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