What will make Generation Y and Generation Z to continue to use online food delivery services: a uses and gratifications theory perspective,Journal of Hospitality Marketing & Management

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What will make Generation Y and Generation Z to continue to use online food delivery services: a uses and gratifications theory perspective
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2023-11-07 , DOI: 10.1080/19368623.2023.2277731
Trieu Nguyen, Dung Minh Nguyen

The rapid growth of online food delivery (OFD) services presents new opportunities and challenges for OFD stakeholders, emphasizing the strategic importance of retaining customers. However, the exi...

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