Purpose

The collection and use of personal medical information for mobile health (mHealth) service raise significant privacy concerns. In this context, this study aims to explore the privacy paradox and its impact from the perspective of paradox resolution.

Design/methodology/approach

Based on social support theory and privacy calculus theory, this study first studies the effect of social support on perceived benefits, and explores the moderating effect of perceived health status on the privacy trade-off process. Secondly, the study examines the path of “privacy concerns – disclosure intention – disclosure behavior” to verify the existence of the privacy paradox. Following this, based on rational choice theory, the rationality degree is introduced as a moderating variable to investigate both its impact on the central route and the strength of this impact on the privacy paradox.

Findings

Empirical results show that informational support and emotional support influence perceived benefits significantly. Perceived benefits significantly influence privacy concerns, and perceived health status has a significant positive moderating effect. The authors further find that there is a privacy paradox within the mHealth context, and the privacy paradox is moderated negatively by rationality degree. The findings indicate that the impact strength of the privacy paradox will decrease with increases in rationality degree.

Research limitations/implications

The findings indicate that it is crucial to evaluate the privacy paradox and its impact from the perspective of paradox resolution.

Originality/value

This study offers a complete comprehension of the privacy paradox in mHealth and provides several valuable recommendations for enhancing both mHealth services and privacy controls.

中文翻译：

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移动医疗中的隐私悖论解决：理性度的调节作用

目的

用于移动医疗（mHealth）服务的个人医疗信息的收集和使用引起了重大的隐私问题。在此背景下，本研究旨在从悖论解决的角度探讨隐私悖论及其影响。

设计/方法论/途径

本研究基于社会支持理论和隐私演算理论，首先研究社会支持对感知收益的影响，并探讨感知健康状况对隐私权衡过程的调节作用。其次，研究通过考察“隐私关注——披露意图——披露行为”的路径来验证隐私悖论的存在。随后，基于理性选择理论，引入合理度作为调节变量，考察其对中心路线的影响以及对隐私悖论的影响强度。

发现

实证结果表明，信息支持和情感支持显着影响感知收益。感知的好处显着影响隐私问题，感知的健康状况具有显着的正向调节作用。作者进一步发现，移动医疗背景下存在隐私悖论，并且隐私悖论受到理性程度的负面调节。研究结果表明，隐私悖论的影响强度会随着合理程度的增加而降低。

研究局限性/影响

研究结果表明，从悖论解决的角度评估隐私悖论及其影响至关重要。

原创性/价值

这项研究提供了对移动医疗中隐私悖论的完整理解，并为增强移动医疗服务和隐私控制提供了一些有价值的建议。