Body as a Process versus Body as an Object: The Consequences of How Larger-Bodied Women Are Portrayed in Health-Related Advertising,Journal of Advertising

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Body as a Process versus Body as an Object: The Consequences of How Larger-Bodied Women Are Portrayed in Health-Related Advertising
Journal of Advertising ( IF 5.4 ) Pub Date : 2023-10-24 , DOI: 10.1080/00913367.2023.2255234
Deepika Naidu ₁ , Andrew W. Perkins ₂ , Elizabeth Howlett ₂

Affiliation

This research investigates how health-related brands can benefit from the inclusion of larger-bodied women in advertising. Given that larger-bodied women are more representative of the average Amer...

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