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How in-store sensor technologies can help retailers to understand their customers: overview on two decades of research
The International Review of Retail, Distribution and Consumer Research ( IF 2.9 ) Pub Date : 2023-10-30 , DOI: 10.1080/09593969.2023.2273256
Merlind Knof 1 , Ruth Stock-Homburg 1 , Jordin Schurer 1
The International Review of Retail, Distribution and Consumer Research ( IF 2.9 ) Pub Date : 2023-10-30 , DOI: 10.1080/09593969.2023.2273256
Merlind Knof 1 , Ruth Stock-Homburg 1 , Jordin Schurer 1
Affiliation
To compete with e-commerce, retailers are increasingly integrating smart technologies into their offline retail environment. This enables retailers to analyze their customers and provide them with ...
中文翻译：
店内传感器技术如何帮助零售商了解客户：二十年研究概述
为了与电子商务竞争，零售商越来越多地将智能技术集成到其线下零售环境中。这使得零售商能够分析他们的客户并为他们提供......
更新日期：2023-10-30
中文翻译：
店内传感器技术如何帮助零售商了解客户：二十年研究概述
为了与电子商务竞争，零售商越来越多地将智能技术集成到其线下零售环境中。这使得零售商能够分析他们的客户并为他们提供......
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