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Get the picture? Using visuals to represent theory
Journal of the Academy of Marketing Science ( IF 9.5 ) Pub Date : 2023-10-19 , DOI: 10.1007/s11747-023-00980-0 Dina Rasolofoarison , Cristel Antonia Russell
中文翻译:
得到图片了吗?使用视觉来表达理论
更新日期:2023-10-19
Journal of the Academy of Marketing Science ( IF 9.5 ) Pub Date : 2023-10-19 , DOI: 10.1007/s11747-023-00980-0 Dina Rasolofoarison , Cristel Antonia Russell
Visualization can assist the process of narrating theory. Although most researchers realize the benefit of figures to efficiently and effectively convey the essence of a theory, many lack the visual grammar and tools to create those figures. This editorial presents a five-step iterative process, NETSA, to assist the process of theory visualization.
中文翻译:
得到图片了吗?使用视觉来表达理论
可视化可以协助叙述理论的过程。尽管大多数研究人员认识到图形可以高效地传达理论本质的好处,但许多研究人员缺乏创建这些图形的视觉语法和工具。这篇社论提出了一个五步迭代过程 NETSA,以协助理论可视化过程。