Firms increasingly establish digital industrial platforms to cope with the adaption of the industrial internet of things (IIoT) paradigm. The tremendous success of digital platforms in many platform-mediated industries can be traced back to the ignition of network externalities. However, the impact of network externalities is still under discussion in the IIoT domain, and their measurement remains a challenge for platform companies. This paper outlines how network effects were measured in the existing research, deriving three dimensions of network effects for IIoT: (1) ecosystem utility, (2) complementarity, and (3) compatibility. This conceptualization is further used in an empirical study with practitioners from digital industrial platform organizations to enable performance measurement of network effects in IIoT by developing 20 key performance indicators (KPIs). Based on the empirical study results, this paper proposes a framework for balanced platform management. Utilizing the goals of a balanced scorecard, the framework emphasizes the trade-off between the contradicting perspectives on costly network effect simulation and platform earnings that platform managers need to balance. The KPI portfolio can support platform managers in implementing the framework.

企业越来越多地建立数字工业平台，以应对工业物联网（IIoT）范式的适应。数字平台在许多平台介导的行业中取得的巨大成功可以追溯到网络外部性的激发。然而，网络外部性的影响在工业物联网领域仍在讨论中，其测量对于平台公司来说仍然是一个挑战。本文概述了现有研究中如何衡量网络效应，得出工业物联网网络效应的三个维度：（1）生态系统效用，（2）互补性，（3）兼容性。这一概念进一步用于与数字工业平台组织的从业者进行的实证研究，通过制定 20 个关键绩效指标 (KPI) 来衡量 IIoT 中的网络效应。基于实证研究结果，本文提出了平衡平台管理框架。利用平衡计分卡的目标，该框架强调了平台管理者需要平衡的成本高昂的网络效应模拟与平台收益之间的矛盾观点之间的权衡。 KPI 组合可以支持平台管理者实施框架。