Current research increasingly takes a multi-actor-dominant logic and situates sport brands within ecosystems. However, the multi-actor-dominant logic has not been captured in a holistic concept yet...

中文翻译：

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重新思考体育运动中的品牌管理：迈向综合运动品牌生态系统（ISBE）

当前的研究越来越多地采用多参与者主导逻辑，并将运动品牌置于生态系统中。然而，多主体主导逻辑尚未被纳入整体概念中……