Advancing Automated Content Analysis for a New Era of Media Effects Research: The Key Role of Transfer Learning,Communication Methods and Measures

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Advancing Automated Content Analysis for a New Era of Media Effects Research: The Key Role of Transfer Learning
Communication Methods and Measures ( IF 6.3 ) Pub Date : 2023-10-04 , DOI: 10.1080/19312458.2023.2261372
Anne Kroon ₁ , Kasper Welbers ₂ , Damian Trilling ₁ , Wouter van Atteveldt ₂

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The availability of individual-level digital trace data offers exciting new ways to study media uses and effects based on the actual content that people encountered. In this article, we argue that ...

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