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Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions
Journal of Advertising ( IF 5.4 ) Pub Date : 2023-10-24 , DOI: 10.1080/00913367.2023.2255252 Dean Charles Hugh Wilkie 1 , Amelie Jay Burgess 1 , Abas Mirzaei 2 , Rebecca M. Dolan 1
Journal of Advertising ( IF 5.4 ) Pub Date : 2023-10-24 , DOI: 10.1080/00913367.2023.2255252 Dean Charles Hugh Wilkie 1 , Amelie Jay Burgess 1 , Abas Mirzaei 2 , Rebecca M. Dolan 1
Affiliation
The promotion of diversity and inclusion in advertising has the potential to bring about positive change in society. Despite its importance, there has been limited research on consumer reactions to...
中文翻译：
广告的包容性：理解消费者反应的类型学框架
促进广告的多样性和包容性有可能给社会带来积极的变化。尽管它很重要，但对消费者反应的研究却很有限……
更新日期：2023-10-25
中文翻译：
广告的包容性：理解消费者反应的类型学框架
促进广告的多样性和包容性有可能给社会带来积极的变化。尽管它很重要，但对消费者反应的研究却很有限……
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