A company-CSR fit as antecedents of organic cosmetic product purchase intention, the buffering effect of CSR belief: a moderating role of health consciousness,The International Review of Retail, Distribution and Consumer Research

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A company-CSR fit as antecedents of organic cosmetic product purchase intention, the buffering effect of CSR belief: a moderating role of health consciousness
The International Review of Retail, Distribution and Consumer Research ( IF 2.9 ) Pub Date : 2023-09-19 , DOI: 10.1080/09593969.2023.2252628
Chi-Cheng Luan, Hoa PhamThi, Nellie Ulysses

Predictors of organic cosmetic product purchase intention have been widely investigated. However, a company-CSR fit triggered from this business area has not been examined in purchase intention. In...

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