ABSTRACT

Research question:

Social media in sport management contexts is increasingly used to highlight social issues in sport and to advocate for change, such as expanding the opportunities for women to participate. The purpose of this study is to examine how and why people strategically used various Twitter conventions to advocate for women’s cycling during the 2013 (men’s) Tour de France. We draw on Feminist Critical Discourse Analysis to frame our exploration and analysis of the issue.

Research methods:

We analyzed the text of approximately 6000 tweets to examine the use of Twitter conventions, as discursive practices, in digital activism efforts to advance the women's cycling agenda.

Findings and discussion:

People used links, retweets, hashtags, direct mentions, and influencers’ posts as individual discursive practices and for their collective potential to draw attention to, and advocate for, women’s pro-cycling in the context of the 100th iteration of the men’s Tour de France. We discuss why this was an important process in the context of women’s cycling, and some of the impacts, ten years later, of this Twitter activity.

Implications:

Twitter conventions can be a useful digital activism tool for feminist agendas in sport. We are cautious of overstating this case as each cause will have different contexts, and the ability of trolls and other users to derail activism is ever present.

中文翻译：

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通过数字行动主义推进女性自行车运动：女权主义批判性话语分析*

摘要

研究问题：

体育管理背景下的社交媒体越来越多地用于强调体育中的社会问题并倡导变革，例如扩大女性参与的机会。本研究的目的是调查人们如何以及为何在 2013 年（男子）环法自行车赛期间战略性地使用各种 Twitter 惯例来倡导女子自行车运动。我们利用女权主义批判话语分析来框架我们对这个问题的探索和分析。

研究方法：

我们分析了大约 6000 条推文的文本，以研究推特惯例在推进女性自行车议程的数字行动中作为话语实践的使用情况。

研究结果和讨论：

人们使用链接、转发、主题标签、直接提及和影响者的帖子作为个人话语实践，并利用他们的集体潜力在第 100 届男子环法自行车赛的背景下引起人们对女性自行车运动的关注和倡导。我们讨论了为什么这是女子自行车运动中的一个重要过程，以及十年后这项 Twitter 活动的一些影响。

影响：

推特大会可以成为体育领域女权主义议程的有用数字激进主义工具。我们对夸大这一案例持谨慎态度，因为每个原因都会有不同的背景，并且巨魔和其他用户破坏激进主义的能力始终存在。