Linkage analysis, i.e. linking media exposure, content, and surveys, has been a powerful tool to assess media effects. However, the development of online communication and the advent of social medi...

中文翻译：

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修订链接分析 – 链接数字轨迹和调查数据


关联分析，即将媒体曝光、内容和调查联系起来，已成为评估媒体效果的有力工具。然而，在线交流的发展和社交媒体的出现...