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Advertising Meat Alternatives: The Interactive Effect of Regulatory Mode and Positive Emotion on Social Media Engagement
Journal of Advertising ( IF 5.4 ) Pub Date : 2023-09-06 , DOI: 10.1080/00913367.2023.2250830
Felix Septianto 1 , Frank Mathmann 2
Affiliation  

Drawing upon regulatory fit theory, the current work investigates how the interaction between regulatory mode and positive emotion influences consumer social media engagement with meat alternative ...

中文翻译:


肉类替代品广告:监管模式与积极情绪对社交媒体参与度的互动效应



利用监管契合理论,当前的工作研究了监管模式和积极情绪之间的相互作用如何影响消费者社交媒体对肉类替代品的参与……
更新日期:2023-09-06
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