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The secret to successful evocative messages: Anger takes the lead in information sharing over anxiety
Communication Monographs ( IF 3.1 ) Pub Date : 2023-08-30 , DOI: 10.1080/03637751.2023.2236183
Jiyoung Han 1 , Seung Eon Lee 1 , Meeyoung Cha 1, 2
Affiliation  

We conducted two studies to compare how anxiety and anger influence the online spread of information. Study 1 found that tweets expressing anger reached more people and had deeper retweet chains th...

中文翻译:

成功唤起信息的秘诀:愤怒战胜焦虑在信息共享中起主导作用

我们进行了两项研究来比较焦虑和愤怒如何影响在线信息传播。研究 1 发现,表达愤怒的推文覆盖了更多人,并且拥有更深的转发链……
更新日期:2023-08-30
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