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Navigating the online reputation maze: impact of review availability and heuristic cues on restaurant influencer marketing effectiveness
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2023-08-18 , DOI: 10.1080/19368623.2023.2246471
Nadia Hanin Nazlan 1 , Huiying Zhang 2 , Jie Sun 3 , Wen Chang 4
Affiliation  

Restaurants can engage and attract social media users by showcasing their food or services through influencer marketing campaigns. However, the influencers and restaurant companies need to understa...

中文翻译:

浏览在线声誉迷宫:评论可用性和启发式线索对餐厅影响者营销效果的影响

餐厅可以通过有影响力的营销活动展示他们的食物或服务来吸引社交媒体用户。然而,有影响力的人和餐饮公司需要了解......
更新日期:2023-08-18
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