Exogenous shocks have long been a feature of the global economy, yet they have become particularly salient in recent years. This Special Issue of the Journal of World Business addresses the shift to a New Normal characterized by frequent events that disrupt the international business context, such as the COVID-19 pandemic and the Russia-Ukraine conflict. In this Introduction to the Special Issue, we discuss how the IB literature has treated exogenous shocks. We posit that important lessons can be learned from history, and from the experience of MNEs in the countries of the Global South. We also suggest future research avenues centered around exogenous shocks, international business, and multinational enterprises.

外源性冲击长期以来一直是全球经济的一个特征，但近年来变得尤为突出。《世界商业杂志》的本期特刊讨论了向新常态的转变，其特征是频繁发生的扰乱国际商业环境的事件，例如 COVID-19 大流行和俄罗斯-乌克兰冲突。在本期特刊简介中，我们讨论了 IB 文献如何应对外源性冲击。我们认为，可以从历史以及全球南方国家跨国公司的经验中汲取重要的教训。我们还建议未来的研究途径以外生冲击、国际商业和跨国企业为中心。