Comprehensive paleomagnetic study from the Paraná-Etendeka Igneous Province (PEIP), Serra Geral Formation, southern Brazil (∼ 135 Ma) adds to the scarce southern hemisphere paleomagnetic database. Twelve paleomagnetic sites from the exposed stratigraphy of the PEIP were recovered from basaltic lava flows in northern Rio Grande do Sul state. These volcanic rocks erupted between 131.5 and 135.6 Ma. The reliability of the rock magnetism data was confirmed before being accepted for paleo-intensity analysis. The Thellier-Coe paleointensity protocol was applied to 109 collected specimens, and 26 individual samples from 9 sites were selected to test for consistency of the paleointensity determinations. The new high-quality mean paleointensity value of 30.6 ± 7.2μT corresponds to a virtual dipole moment (VDM) of 5.75 ± 0.49 × 10²² Am². These values correspond to approximately 72% of the present-day Earth's magnetic field and suggest that the Earth's magnetic field strength was slightly elevated compared to the long-term average geomagnetic field that prevailed during the Cretaceous Normal Superchron. The calculated paleomagnetic pole (Plong = −27.5° and Plat = −78.6°, A95 = 3.5°) presents an angular difference of 22° with respect to the expected pole declination with an inclination of 5°. This difference may correspond to secular variations considering the confidence cones. Our results, when compared with previous paleomagnetic data, approach the accuracy of recent models for the Cretaceous interval.