Advertisements that incorporate temperature-related cues are common in the marketplace. However, when and for whom marketers should use these temperature-based appeals in their ads is still unclear...

中文翻译：

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你的老板喜欢冰茶广告吗？权力感对消费者冷酷广告偏好的影响


包含与温度相关的线索的广告在市场上很常见。然而，营销人员何时以及为谁在广告中使用这些基于温度的诉求仍不清楚......