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Who’s asking? Social platform and research sponsors’ identity biases in guests’ hospitality experience-reviews: a case study of Spanish hotels
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2023-08-14 , DOI: 10.1080/19368623.2023.2244467
Arch G Woodside 1 , Pedro Mir-Bernal 2 , Teresa Sabada Garraza 3 , Patricia San Miguel 4
Affiliation  

The study here assesses the systematic variability of service performance assessments in customer reviews placed in alternative online social media platforms in the travel industry as well as respo...

中文翻译:

谁在问?社交平台和研究赞助商对客人接待体验的身份偏见——评论:西班牙酒店案例研究

这项研究评估了旅游行业替代在线社交媒体平台上的客户评论中服务绩效评估的系统变异性以及响应...
更新日期:2023-08-14
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