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Effects of customer relationship management on service innovation: moderating role of managers’ risk-taking behavior and interaction frequency
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2023-08-09 , DOI: 10.1080/19368623.2023.2244959
Praneet Randhawa 1
Affiliation  

This study leverages a nested dataset (customers within service firms) to study the link between relationship investment and perceived innovativeness, and its impact on customer outcomes by using a...

中文翻译:

客户关系管理对服务创新的影响:管理者冒险行为和互动频率的调节作用

本研究利用嵌套数据集(服务公司内的客户)来研究关系投资和感知创新之间的联系,及其对客户结果的影响。
更新日期:2023-08-09
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