Empowering customers through participation is known to enhance brand promotion. A popular strategy involves asking customers to vote on marketing communication tactics, which activates empowerment ...

中文翻译：

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建立用于管理参与式营销传播活动的通用客户身份框架


众所周知，通过参与赋予客户权力可以增强品牌推广。一种流行的策略是要求客户对营销传播策略进行投票，从而激活授权......