We introduce this Journal of World Business special issue on methodological advances in international business (IB) research. Due to technological advances and the availability of bigger, deeper, and multi-level data, there is a need to reconsider, refashion, and reconceptualize IB research methodology. To do so, we discuss ethnography, multilevel modeling, textual analysis and multimodal data, visual methods, machine learning, accommodating multiplicity in qualitative research, and crowdsourcing. The future is bright for the field of IB because there are almost unlimited contributions that it can make to organizations and societies. But, to continue to do so, we must adapt and rethink our “research business model:” The way we think, conduct research, and report results to make meaningful contributions and impact both IB theory and practice.

我们介绍这本《世界商业杂志》关于国际商务 (IB) 研究方法论进展的特刊。由于技术进步和更大、更深、多层次数据的可用性，需要重新考虑、重塑和重新概念化IB研究方法。为此，我们讨论民族志、多层次建模、文本分析和多模态数据、可视化方法、机器学习、适应定性研究的多样性以及众包。IB领域的未来是光明的，因为它可以为组织和社会做出几乎无限的贡献。但是，要继续这样做，我们必须调整和重新思考我们的“研究商业模式”：我们思考、进行研究和报告结果的方式，以做出有意义的贡献并影响 IB 理论和实践。