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Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2023-07-27 , DOI: 10.1080/19368623.2023.2241041
Mónica Veloso 1 , Marco Ieva 2 , Mónica Gómez-Suárez 1
Affiliation  

This study aims to address the role of content type in social media posts and the influence of management response congruence on improving user engagement, booking intention and hotel brand image. ...

中文翻译:

酒店业的社交媒体内容策略:体验帖子和响应一致性对参与度、酒店形象和预订意向的影响

本研究旨在探讨社交媒体帖子中内容类型的作用以及管理层响应一致性对提高用户参与度、预订意向和酒店品牌形象的影响。...
更新日期:2023-07-27
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