Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention,Journal of Hospitality Marketing & Management

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Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2023-07-27 , DOI: 10.1080/19368623.2023.2241041
Mónica Veloso ₁ , Marco Ieva ₂ , Mónica Gómez-Suárez ₁

Affiliation

This study aims to address the role of content type in social media posts and the influence of management response congruence on improving user engagement, booking intention and hotel brand image. ...

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