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The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study
Journal of Advertising ( IF 5.4 ) Pub Date : 2023-07-20 , DOI: 10.1080/00913367.2023.2222782 Seungji Lee 1 , Jooyoung Kim 2 , Glenna L. Read 2 , Sung-Phil Kim 1
Journal of Advertising ( IF 5.4 ) Pub Date : 2023-07-20 , DOI: 10.1080/00913367.2023.2222782 Seungji Lee 1 , Jooyoung Kim 2 , Glenna L. Read 2 , Sung-Phil Kim 1
Affiliation
Although in-stream video advertising is common, its effects on advertisement (ad) information encoding remain unclear. We investigated the effects of in-stream video advertising by comparing two gr...
中文翻译：
流内视频广告对广告信息编码的影响：一项神经生理学研究
尽管流媒体视频广告很常见，但其对广告（ad）信息编码的影响仍不清楚。我们通过比较两种形式来调查插播视频广告的效果...
更新日期：2023-07-20
中文翻译：
流内视频广告对广告信息编码的影响：一项神经生理学研究
尽管流媒体视频广告很常见，但其对广告（ad）信息编码的影响仍不清楚。我们通过比较两种形式来调查插播视频广告的效果...
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