This article explores the potential use of ethnomusicology in the development of entrepreneurialism amongst Western classical music students studying at UK music colleges. It is argued that both ‘doing’ and ‘reading’ ethnomusicology can encourage students to explore the diverse uses and meanings attached to Western classical music in varied social and geographic contexts. The knowledge garnered through ethnomusicology can then be applied in creative, informed and situational ways by students in the development of entrepreneurial strategies. As a by-product, it is suggested that ethnomusicology can be used to reframe entrepreneurialism as a musical, relational and interactive process.

本文探讨了民族音乐学在英国音乐学院学习的西方古典音乐学生创业精神发展中的潜在用途。有人认为，“做”和“读”民族音乐学都可以鼓励学生探索西方古典音乐在不同社会和地理背景下的不同用途和意义。学生可以将通过民族音乐学获得的知识以创造性、知情和情境的方式应用于制定创业策略。作为一个副产品，有人建议民族音乐学可以用来将创业精神重新定义为一个音乐的、关系性的和互动的过程。