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Past, present, and future of anthropomorphism in hospitality & tourism: conceptualization and systematic review
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2023-07-14 , DOI: 10.1080/19368623.2023.2232382
Rehan Husain 1 , Vir Ved Ratna 1 , Anupam Saxena 1
Affiliation  

The employment of anthropomorphism in promotion has witnessed a notable surge in recent times, surpassing prevous levels in the hospitality and tourism sectors. This research examines the developme...

中文翻译:

酒店和旅游业拟人化的过去、现在和未来:概念化和系统回顾

近年来,拟人化在促销中的运用显着激增,超过了酒店和旅游业之前的水平。这项研究探讨了发展...
更新日期:2023-07-14
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