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Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising
Journal of Advertising ( IF 5.4 ) Pub Date : 2023-06-22 , DOI: 10.1080/00913367.2023.2220375 Cassandra Denise Davis 1 , Hyewook Genevieve Jeong 2 , Aimee Drolet 3
Journal of Advertising ( IF 5.4 ) Pub Date : 2023-06-22 , DOI: 10.1080/00913367.2023.2220375 Cassandra Denise Davis 1 , Hyewook Genevieve Jeong 2 , Aimee Drolet 3
Affiliation
Much research has been conducted to understand the impact of sexual appeals in advertising on consumer attitudes and behaviors. Yet, romantic advertising, advertising that focuses on romantic relat...
中文翻译:
购买爱情机会:依恋焦虑对消费者浪漫广告偏好的影响
人们进行了大量研究来了解广告中的性吸引力对消费者态度和行为的影响。然而,浪漫广告,专注于浪漫关系的广告......
更新日期:2023-06-22
中文翻译:
购买爱情机会:依恋焦虑对消费者浪漫广告偏好的影响
人们进行了大量研究来了解广告中的性吸引力对消费者态度和行为的影响。然而,浪漫广告,专注于浪漫关系的广告......