Leaders today must motivate followers to engage in organizational change. Although leader change visions are considered a key motivator, limited research and theory explore how leaders’ use of different change visions influences the extent to which followers are motivated to pursue organizational change goals. Building on issue selling and sensemaking literatures, we offer an expanded typology of leader change visions that more fully represents how leaders can depict the future state of their organization to create a case for change. We further propose a framework that explains and leader change visions motivate followers—individually and collectively—to support change efforts. To explain how followers respond to change initiatives, we highlight the role of regulatory construal fit—the degree to which leader change visions fit with followers’ understanding of the threats or opportunities facing the organization—and regulatory focus fit—the extent to which leader change visions fit with followers’ goal pursuit focus. In addition to contributing to a fuller understanding of the motivational underpinnings of leader change visions, our framework can help leaders tailor their communication to engage followers in the pursuit of organizational transformation goals.

中文翻译：

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愿景合适吗？变革背景解释和追随者的监管焦点如何影响对领导者变革愿景的反应

今天的领导者必须激励追随者参与组织变革。尽管领导者变革愿景被认为是关键激励因素，但有限的研究和理论探索了领导者对不同变革愿景的使用如何影响追随者追求组织变革目标的程度。基于问题销售和意义建构文献，我们提供了领导者变革愿景的扩展类型，更全面地代表了领导者如何描绘组织的未来状态以创建变革案例。我们进一步提出了一个框架，该框架可以解释领导者的变革愿景，并激励追随者（无论是个人还是集体）支持变革努力。为了解释追随者如何响应变革举措，我们强调了监管解释契合度的作用——领导者变革愿景与追随者对组织面临的威胁或机遇的理解的契合程度——以及监管焦点契合度——领导者变革的程度愿景与追随者的目标追求焦点相符。除了有助于更全面地理解领导者变革愿景的激励基础之外，我们的框架还可以帮助领导者调整沟通方式，吸引追随者追求组织转型目标。