Brands have been increasingly speaking up on sociopolitical issues (so-called brand activism advertising) to showcase their nonneutrality and drive meaningful societal changes. Yet little is known ...

中文翻译：

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超越品牌行动主义广告：阐释色彩和信息框架在广告效果中的作用

品牌越来越多地就社会政治问题发声（所谓的品牌行​​动主义广告），以展示其非中立性并推动有意义的社会变革。然而鲜为人知...