How would consumers respond to mobile ads in spatially and temporally bounded captive environments? We theorize that consumers who are forced to wait are likely to perceive an abundance of time and...

中文翻译：

---

一切都与时机有关：通过移动广告进行强制定位

在空间和时间有限的封闭环境中，消费者将如何响应移动广告？我们的理论是，被迫等待的消费者可能会感觉到时间充裕，并且……