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The evolution of psychological involvement and customer loyalty: a longitudinal analysis of fitness facility members
Sport Management Review ( IF 3.7 ) Pub Date : 2023-05-26 , DOI: 10.1080/14413523.2023.2215557
Masayuki Yoshida 1 , Mikihiro Sato 2 , Anthony D. Pizzo 3 , Rieko Kuramasu 4
Affiliation  

Psychological involvement is a leading concept within sport management used to understand consumers’ behavior and their connection with a sport entity. Despite the concept’s importance, there is li...

中文翻译:

心理参与和顾客忠诚度的演变:健身设施会员的纵向分析

心理参与是体育管理中的一个主导概念,用于了解消费者的行为及其与体育实体的联系。尽管这个概念很重要,但仍有...
更新日期:2023-05-26
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